![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1538523250709-37EB53V5CYUP83WT0S6A/csc_color_web.jpg)
Interbrand
![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1538523250709-37EB53V5CYUP83WT0S6A/csc_color_web.jpg)
Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com
![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1531947865704-NCS082LM98552GCVGOBF/csc_app1_web.jpg)
Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com
![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1531947874482-2HVEP0Z9QJYULG38WB6Z/csc_paper_web.jpg)
Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com
![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532117187305-YZFOF3VFG4VL2T9S96W5/csc_magazine_web.jpg)
Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com
![CSC](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1531947900788-MDM3JORM6LUP4ULALENA/csc_biking_web.jpg)
CSC
CSC system roll out (sponsorship example)
Credit: Interbrand New York
![AT&T Rebrand: Guiding Arrow Direction Credit: Interbrand New York Creative Direction: Carlos Sanchez + Craig Stout](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116765924-ZQ6TFOO6GDT9YDT17D4J/AT%26T_catalog_cover_nav_web.jpg)
AT&T Rebrand: Guiding Arrow Direction
Credit: Interbrand New York
Creative Direction: Carlos Sanchez + Craig Stout
![AT&T Rebrand: Final logotype studies and exploration Credit: Interbrand New York Creative Direction: Carlos Sanchez + Craig Stout](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115618069-ZRMYG5NLJRO950070M0A/att_type.jpg)
AT&T Rebrand: Final logotype studies and exploration
Credit: Interbrand New York
Creative Direction: Carlos Sanchez + Craig Stout
![Biogen + Idec: Identity Exploration for Biotechnology + Pharmaceuticals Merger (2003) Credit: Interbrand New York Creative Direction: Ben Hermel](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115624776-A6F672M6ER6CSJR8IPA0/8.5x11_seal2_web.jpg)
Biogen + Idec: Identity Exploration for Biotechnology + Pharmaceuticals Merger (2003)
Credit: Interbrand New York
Creative Direction: Ben Hermel
![Biogen + Idec: Identity Exploration for Biotechnology + Pharmaceuticals Merger (2003) Credit: Interbrand New York Creative Direction: Ben Hermel](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115800973-40H4Y3X6OPWU8EZAYGNO/Flat_BCards_seal2_web.jpg)
Biogen + Idec: Identity Exploration for Biotechnology + Pharmaceuticals Merger (2003)
Credit: Interbrand New York
Creative Direction: Ben Hermel
![Candies: Exploration in design refresh for all labels, hang tags and branded elements for clothing line Candies. Credit: Interbrand New York Creative Direction: Carlos Sanchez](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115815292-W1CYUP127NEA1J8COFA1/jeans1_web.jpg)
Candies: Exploration in design refresh for all labels, hang tags and branded elements for clothing line Candies.
Credit: Interbrand New York
Creative Direction: Carlos Sanchez
![Candies: Exploration in design refresh for all labels, hang tags and branded elements for clothing line Candies. Credit: Interbrand New York Creative Direction: Carlos Sanchez](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115819327-DAXD9B0V71B176A660QH/jeans2_web.jpg)
Candies: Exploration in design refresh for all labels, hang tags and branded elements for clothing line Candies.
Credit: Interbrand New York
Creative Direction: Carlos Sanchez
![AT&T: Exploration for new visual system elements for AT&T, four years after its initial rebranding launch. Credit: Interbrand New York Creative Direction: Mike Knaggs, Craig Stout](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116190704-24K0PK2RMDEAX28XPUSC/att_newad3.jpg)
AT&T: Exploration for new visual system elements for AT&T, four years after its initial rebranding launch.
Credit: Interbrand New York
Creative Direction: Mike Knaggs, Craig Stout
![AT&T: Exploration for new visual system elements for AT&T, four years after its initial rebranding launch. Credit: Interbrand New York Creative Direction: Mike Knaggs, Craig Stout](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116190656-9ELUKB6PCC8YGZ00A7BN/att_newads2.jpg)
AT&T: Exploration for new visual system elements for AT&T, four years after its initial rebranding launch.
Credit: Interbrand New York
Creative Direction: Mike Knaggs, Craig Stout
![AVON: Brand Identity exploration for a new sub-brand for Avon, directed at new mothers. Credit: Interbrand New York Creative Direction: Chris Campbell](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116198332-937J8M1793YEOOW9WNCR/avon_explor2.jpg)
AVON: Brand Identity exploration for a new sub-brand for Avon, directed at new mothers.
Credit: Interbrand New York
Creative Direction: Chris Campbell
![AVON: Brand Identity exploration for a new sub-brand for Avon, directed at new mothers. Credit: Interbrand New York Creative Direction: Chris Campbell](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116205858-MYQMXZ1CHN9WGWX7MD4A/avon_happy2.jpg)
AVON: Brand Identity exploration for a new sub-brand for Avon, directed at new mothers.
Credit: Interbrand New York
Creative Direction: Chris Campbell
![Victoria's Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret. ](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116216618-QUHGJJMTJO7QBN556NBH/vs_bag.jpg)
Victoria's Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret.
Credit: Interbrand New York
Design team: Jenn Hill, August Heffner, Dan Sim
![Victoria’s Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret. Cre](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116217168-P13BKPDO6KPG94ZRJB1C/vs_giftbag.jpg)
Victoria’s Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret.
Credit: Interbrand New York
Design team: Jenn Hill, August Heffner, Dan Sim
![Victoria's Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret. Cre](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532117369314-QSSIS83GNN3GBAPRISPP/vs_tags_web.jpg)
Victoria's Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret.
Credit: Interbrand New York
Design team: Jenn Hill, August Heffner, Dan Sim
![Victoria's Secret: Presentation Room for “V” design, including custom table setting and custom neon sculptural “V” Credit: Interbrand New York Design team: Jenn Hill, August Heffner, Dan Sim](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116220216-38R11CBX6DELZNCZWFT7/vsd_pres3.jpg)
Victoria's Secret: Presentation Room for “V” design, including custom table setting and custom neon sculptural “V”
Credit: Interbrand New York
Design team: Jenn Hill, August Heffner, Dan Sim
![Victoria's Secret: Presentation Room for “V” design, including custom table setting and custom neon sculptural “V” Credit: Interbrand New York Design team: Jenn Hill, August Heffner, Dan Sim](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532117422668-ZNI3X5R94XC8IQGNFP6R/vsd_pres2.jpg)
Victoria's Secret: Presentation Room for “V” design, including custom table setting and custom neon sculptural “V”
Credit: Interbrand New York
Design team: Jenn Hill, August Heffner, Dan Sim
![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1538523250709-37EB53V5CYUP83WT0S6A/csc_color_web.jpg)
![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1531947865704-NCS082LM98552GCVGOBF/csc_app1_web.jpg)
![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1531947874482-2HVEP0Z9QJYULG38WB6Z/csc_paper_web.jpg)
![Client: CSC / Project: Visual System + Logo Rebranding / Credit: Interbrand NY, www.interbrand.com](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532117187305-YZFOF3VFG4VL2T9S96W5/csc_magazine_web.jpg)
![CSC](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1531947900788-MDM3JORM6LUP4ULALENA/csc_biking_web.jpg)
![AT&T Rebrand: Guiding Arrow Direction Credit: Interbrand New York Creative Direction: Carlos Sanchez + Craig Stout](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116765924-ZQ6TFOO6GDT9YDT17D4J/AT%26T_catalog_cover_nav_web.jpg)
![AT&T Rebrand: Final logotype studies and exploration Credit: Interbrand New York Creative Direction: Carlos Sanchez + Craig Stout](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115618069-ZRMYG5NLJRO950070M0A/att_type.jpg)
![Biogen + Idec: Identity Exploration for Biotechnology + Pharmaceuticals Merger (2003) Credit: Interbrand New York Creative Direction: Ben Hermel](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115624776-A6F672M6ER6CSJR8IPA0/8.5x11_seal2_web.jpg)
![Biogen + Idec: Identity Exploration for Biotechnology + Pharmaceuticals Merger (2003) Credit: Interbrand New York Creative Direction: Ben Hermel](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115800973-40H4Y3X6OPWU8EZAYGNO/Flat_BCards_seal2_web.jpg)
![Candies: Exploration in design refresh for all labels, hang tags and branded elements for clothing line Candies. Credit: Interbrand New York Creative Direction: Carlos Sanchez](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115815292-W1CYUP127NEA1J8COFA1/jeans1_web.jpg)
![Candies: Exploration in design refresh for all labels, hang tags and branded elements for clothing line Candies. Credit: Interbrand New York Creative Direction: Carlos Sanchez](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532115819327-DAXD9B0V71B176A660QH/jeans2_web.jpg)
![AT&T: Exploration for new visual system elements for AT&T, four years after its initial rebranding launch. Credit: Interbrand New York Creative Direction: Mike Knaggs, Craig Stout](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116190704-24K0PK2RMDEAX28XPUSC/att_newad3.jpg)
![AT&T: Exploration for new visual system elements for AT&T, four years after its initial rebranding launch. Credit: Interbrand New York Creative Direction: Mike Knaggs, Craig Stout](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116190656-9ELUKB6PCC8YGZ00A7BN/att_newads2.jpg)
![AVON: Brand Identity exploration for a new sub-brand for Avon, directed at new mothers. Credit: Interbrand New York Creative Direction: Chris Campbell](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116198332-937J8M1793YEOOW9WNCR/avon_explor2.jpg)
![AVON: Brand Identity exploration for a new sub-brand for Avon, directed at new mothers. Credit: Interbrand New York Creative Direction: Chris Campbell](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116205858-MYQMXZ1CHN9WGWX7MD4A/avon_happy2.jpg)
![Victoria's Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret. ](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116216618-QUHGJJMTJO7QBN556NBH/vs_bag.jpg)
![Victoria’s Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret. Cre](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116217168-P13BKPDO6KPG94ZRJB1C/vs_giftbag.jpg)
![Victoria's Secret: Wanting to give their apparel line a more distinct identity and differentiate it from lingerie, Victoria's Secret was looking for a name, identity, and campaign to launch with. The solution was "V" - by Victoria's Secret. Cre](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532117369314-QSSIS83GNN3GBAPRISPP/vs_tags_web.jpg)
![Victoria's Secret: Presentation Room for “V” design, including custom table setting and custom neon sculptural “V” Credit: Interbrand New York Design team: Jenn Hill, August Heffner, Dan Sim](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532116220216-38R11CBX6DELZNCZWFT7/vsd_pres3.jpg)
![Victoria's Secret: Presentation Room for “V” design, including custom table setting and custom neon sculptural “V” Credit: Interbrand New York Design team: Jenn Hill, August Heffner, Dan Sim](https://images.squarespace-cdn.com/content/v1/5b4268dd9d5abbdb04a1344f/1532117422668-ZNI3X5R94XC8IQGNFP6R/vsd_pres2.jpg)